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Strategy first.
Every project starts with a question, not a brief. Who does the brand really want to be when no one's watching?
Welcome to Design Lair — the lair of super designers. We lay the foundation for powerful brands, design social media that stops the scroll, build packaging that screams off the shelf, and create digital experiences that turn audiences into superfans.
We are the sidekicks who help your brand take its rightful place in the world. Coffee, tea, or a cape fitting?
Kanika Bhatia leads Design Lair from Mumbai, with a decade of brand work across India, the Netherlands, Spain, USA, New Zealand, the UK and Dubai. The work spans hospitality giants like the Taj group, health-tech upstarts like Clinikally, global culture platforms like 433 — and dozens of independent founders in between.
say helloEvery project starts with a question, not a brief. Who does the brand really want to be when no one's watching?
Logos, systems, packaging, language — designed to feel inevitable years later, not trendy this season.
We get into the room with founders, marketers and creators. The best work happens when we share the cape.
An (un)healthy dose of perfectionism. We'd rather ship one masterpiece than 10 things that read fine.
Pitch us a problem, an ambition, or just an idea you can't shake.