design lair  /  case files  /  01 branding

Branding
& brand identity.

Logos, naming, visual systems and brand guidelines that turn a good idea into a brand people remember. From restaurant legacies inside the Taj group to bath-and-body upstarts and influencer agencies in Amsterdam.

Xcell Bar branding mockups

Xcell Bar

brand identity

A new-age, all-inclusive energy bar and nutrition brand focused on nutrition for everyone. One of the first energy bars made for the Indian market with delicious flavours, added benefits and locally sourced ingredients — branded from the ground up.

LogoBrand guidelinesPackagingBrand assetsIllustrationStationery
Clinikally identity

Clinikally

brand identity

A pioneering health-tech startup making expert dermatology reachable. We built the brand from logo to private-label packaging, addressing not just consultations but the treatments and products that surround them.

LogoBrand guidelinesPhotographyIconographyPrint & digital collaterals
Hillsberg wine identity

Hillsberg

brand identity

A new-age wine in pint bottles aimed at millennials and Gen Z. A playful take on how wine becomes the go-to drink for nights out, nights in, or anywhere in between.

LogoBrand guidelinesStamps & patternsPackagingMascot design
Captains Cellar Taj New Delhi

Captain's Cellar

hospitality

The legacy of Captain's Cabin at Taj Mahal New Delhi reimagined for today. A sanctuary that invites guests to celebrate wine, cuisine and camaraderie — built on a bygone-era emblem brought into the cosmopolitan now.

BrandingBrand guidelinesStamps & patternsMenu designPrint collaterals
Mediterraneo Maldives identity

Mediterraneo

hospitality

Chef Jeffrey Vella's restaurant at Taj Exotica Maldives — Mediterranean flavours meeting an island backdrop. We built a brand worthy of four Gault Millau hats and a Michelin plate.

LogoBrand guidelinesIcons & patternsMenusInstagram templates
Vie En Rose home fragrance

Vie En Rose

brand identity

A natural bath and home-fragrance brand born during the pandemic and grown into a beloved name in artisan soaps, bath salts and candles. Hand made, in India, with an obsessive eye for detail.

LogoBrand guidelinesShopify websitePackagingPhotographyContent
Delka Talents identity

Delka Talents

brand identity

An influencer marketing agency based in Amsterdam and Madrid. The identity captures their split-city energy: a brand that's part European cool, part creator-economy hustle.

LogoBrand guidelinesWeb designPitch decksBanners
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